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Branding and website design for Mobility Pitstop

Kate Marston - Friday, August 12, 2016

We've really enjoyed working with Mobility Pitstop on their new website design over the last few months. In order to achieve the desired outcome we initially worked on bringing the logo up to date with a new redrawn character, typography and colour scheme. We even introduced a female character for use on the website and e-newsletter. This was an important introduction as the client reported that some customers felt alienated by the male character which previously had been styled as a mechanic. Mobility Pitstop wanted to move away from this and make the characters more neutral. Below you can see before and after of the logo and character. We continued the illustrations onto website banners, vouchers and other printed materials. More images can be seen here.


After


Before

Websites for Tring businesses

Kate Marston - Wednesday, March 23, 2016


Over the last few months we've completed three mobile friendly websites for Tring based businesses. The first is for Beacon Project Services, a quantity surveying company with whom we've worked with since Director Stephen Baker launched the business. We originally designed the logotype and stationery and this new site is the second we've produced for Beacon. With more case studies to display we created an expanded projects area. The navigation ensures clear routes to the services provided.

Another site is for The Nursery Press. Again The Nursery Press were a start-up business and we've created the logotypes and other marketing collateral for both areas of the business – Owl Track and Bright Look Planning. Initially the business had a very simple site but this re-working of it incorporates e-commerce so they can sell their planning books and Owl Track subscriptions online. 

And finally back in January we launched the new site for Tring Brewery. With bold colourful entry banners on the Home screen the site features full product details for each beer they produce with beer ordering forms. Gift vouchers and Golden Toad memberships can be purchased online and tours can be booked through the calendar system. The site also features illustrations of each team member – these were great fun to do!

More can be seen on these projects here:

Branding and website for ABCG

Kate Marston - Saturday, September 19, 2015


Our latest website design for ABCG went live on September 16th. ABCG are a training and consultancy business based in Chesham. Wanting to define their service offering with a stronger focus on customer experience we were invited to pitch for their brand refresh and the creation of a completely new website. As the result of a credentials and quote pitch we were successful and so began our journey into the world of customer experience.


The project started by selecting a new brand typeface and secondary colour palette to complement the existing green and grey scheme. We then designed image icons to denote the products delivered by ABCG and combined these with design layouts for an in-depth company presentation. The presentation was then expertly created in Powerpoint with style sheets and colour palettes by the talented Amanda Slack www.amandaslack.com. This enables the client to easily add and create new slides whilst retaining the brand style.


Following this we rolled out the full brand guidelines, new stationery designs, social media graphics, a promotional flyer and finally the website. This particular site is built using Wordpress. Working with the client we developed the site plan, created the site design and project managed the build.


www.abcg.co.uk



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KM Design, Graphic Design Consultancy, Tring, Hertfordshire © 2017 | KM Design is a trading name of Chalk & Charcoal Limited | Registered in England and Wales no 9494435
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