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Branding and website design for Mobility Pitstop

Kate Marston - Friday, August 12, 2016

We've really enjoyed working with Mobility Pitstop on their new website design over the last few months. In order to achieve the desired outcome we initially worked on bringing the logo up to date with a new redrawn character, typography and colour scheme. We even introduced a female character for use on the website and e-newsletter. This was an important introduction as the client reported that some customers felt alienated by the male character which previously had been styled as a mechanic. Mobility Pitstop wanted to move away from this and make the characters more neutral. Below you can see before and after of the logo and character. We continued the illustrations onto website banners, vouchers and other printed materials. More images can be seen here.


After


Before

Logo and website for Hub Marketing

Kate Marston - Sunday, February 28, 2016

Here's a new logo design and website for Hub Marketing. With a brief for a professional, contemporary and un-cluttered design Hub Marketing wanted their logo and website to project strengths of proven expertise, sustainable growth focus and commercially minded.


After meeting and talking through the brief and after Claire at Hub Marketing had completed our branding questionnaire we came up with the below as one of the design options presented. The website was built on Wordpress and contains a blog and case study area for the client to easily update.


‘Kate designed my Marketing Consultancy's logo and website and was a real joy to work with. As well as being a talented designer, Kate also has a very good understanding of the commercial aspects of the business she is designing for and the questionnaire she uses as part of the briefing process really helps to illicit the objectives for the piece of work. She successfully combines design flair with real attention to detail and I would highly recommend her services.’ Claire Kennedy, owner Hub Marketing


Branding and website for ABCG

Kate Marston - Saturday, September 19, 2015


Our latest website design for ABCG went live on September 16th. ABCG are a training and consultancy business based in Chesham. Wanting to define their service offering with a stronger focus on customer experience we were invited to pitch for their brand refresh and the creation of a completely new website. As the result of a credentials and quote pitch we were successful and so began our journey into the world of customer experience.


The project started by selecting a new brand typeface and secondary colour palette to complement the existing green and grey scheme. We then designed image icons to denote the products delivered by ABCG and combined these with design layouts for an in-depth company presentation. The presentation was then expertly created in Powerpoint with style sheets and colour palettes by the talented Amanda Slack www.amandaslack.com. This enables the client to easily add and create new slides whilst retaining the brand style.


Following this we rolled out the full brand guidelines, new stationery designs, social media graphics, a promotional flyer and finally the website. This particular site is built using Wordpress. Working with the client we developed the site plan, created the site design and project managed the build.


www.abcg.co.uk



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