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Chiltern Ice Cream Company logo design

Kate Marston - Friday, August 12, 2016

At the start of the year we were approach by Arthur LaCour who was setting up a new ice cream company called the 'Chiltern Ice Cream Company'. As the name suggests they are based in the Chilterns, a region KM Design is proud to also be located. After completing our branding questionnaire and in Arthur's own words they wanted a logo that says 'Hey this is something different but in a non-intimidating way'. 

Arthur's brief also required that the logo design says they're unique, a bit exclusive and a little edgy. We also needed to incorporate exceptional quality with an air of indulgence and aspiration. Plus the design needed to be clean, unfussy and uncluttered evoking every bit of imagery and adventurousness that Arthur described in the brief.

Four designs were presented and we were really pleased when the above was chosen (it was our favourite!). Ice cream production has just started and pots will soon be available in local restaurants, farm shops and cafés.

10 years – No 10 Wicks Ice Cream

Kate Marston - Saturday, October 17, 2015

It was an exciting day when I was contacted by Ian Wicks and he said he needed branding for his new ice cream business. Here was a project to really get our taste buds going! As a new start up business we worked with Ian on name selection, logo, business cards and website design and development. We even branded his ice cream bicycle. As a successful winner of Dacorum's Den Ian was able to use his funding towards this new marketing collateral.

Our case study on Wicks Ice Cream branding contains more information on the design process and shows some alternative logo suggestions we initially presented. Check it out here.

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