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Chiltern Ice Cream Company logo design

Kate Marston - Friday, August 12, 2016

At the start of the year we were approach by Arthur LaCour who was setting up a new ice cream company called the 'Chiltern Ice Cream Company'. As the name suggests they are based in the Chilterns, a region KM Design is proud to also be located. After completing our branding questionnaire and in Arthur's own words they wanted a logo that says 'Hey this is something different but in a non-intimidating way'. 

Arthur's brief also required that the logo design says they're unique, a bit exclusive and a little edgy. We also needed to incorporate exceptional quality with an air of indulgence and aspiration. Plus the design needed to be clean, unfussy and uncluttered evoking every bit of imagery and adventurousness that Arthur described in the brief.

Four designs were presented and we were really pleased when the above was chosen (it was our favourite!). Ice cream production has just started and pots will soon be available in local restaurants, farm shops and cafés.

New logo for Totality Day Spa

Kate Marston - Wednesday, December 30, 2015

New logo

We've worked with Totality Day Spa in Tring for a number of years but always with their existing branding until we were asked to produce a new logo. This rebrand was to coincide with a 10 year celebration for Totality and a spa interior re-vamp. The client brief was to use a purple and retain a star element that linked back to the previous branding. Using applied colour psychology and our branding questionnaire we established the colour group to select the purple from. The result was a cool purple to enhance the calming and relaxing environment of the day spa. 

The new identity has been applied to the spa interior, exterior front signage, gift voucher, treatment menu and e-newsletter. The website revamp will be rolled out in 2016.

Old logo

10 years – No 10 Wicks Ice Cream

Kate Marston - Saturday, October 17, 2015

It was an exciting day when I was contacted by Ian Wicks and he said he needed branding for his new ice cream business. Here was a project to really get our taste buds going! As a new start up business we worked with Ian on name selection, logo, business cards and website design and development. We even branded his ice cream bicycle. As a successful winner of Dacorum's Den Ian was able to use his funding towards this new marketing collateral.

Our case study on Wicks Ice Cream branding contains more information on the design process and shows some alternative logo suggestions we initially presented. Check it out here.

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