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Branding and website design for Mobility Pitstop

Kate Marston - Friday, August 12, 2016

We've really enjoyed working with Mobility Pitstop on their new website design over the last few months. In order to achieve the desired outcome we initially worked on bringing the logo up to date with a new redrawn character, typography and colour scheme. We even introduced a female character for use on the website and e-newsletter. This was an important introduction as the client reported that some customers felt alienated by the male character which previously had been styled as a mechanic. Mobility Pitstop wanted to move away from this and make the characters more neutral. Below you can see before and after of the logo and character. We continued the illustrations onto website banners, vouchers and other printed materials. More images can be seen here.


After


Before

Branding and website for ABCG

Kate Marston - Saturday, September 19, 2015


Our latest website design for ABCG went live on September 16th. ABCG are a training and consultancy business based in Chesham. Wanting to define their service offering with a stronger focus on customer experience we were invited to pitch for their brand refresh and the creation of a completely new website. As the result of a credentials and quote pitch we were successful and so began our journey into the world of customer experience.


The project started by selecting a new brand typeface and secondary colour palette to complement the existing green and grey scheme. We then designed image icons to denote the products delivered by ABCG and combined these with design layouts for an in-depth company presentation. The presentation was then expertly created in Powerpoint with style sheets and colour palettes by the talented Amanda Slack www.amandaslack.com. This enables the client to easily add and create new slides whilst retaining the brand style.


Following this we rolled out the full brand guidelines, new stationery designs, social media graphics, a promotional flyer and finally the website. This particular site is built using Wordpress. Working with the client we developed the site plan, created the site design and project managed the build.


www.abcg.co.uk



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