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Branding and website for ABCG

Kate Marston - Saturday, September 19, 2015

Our latest website design for ABCG went live on September 16th. ABCG are a training and consultancy business based in Chesham. Wanting to define their service offering with a stronger focus on customer experience we were invited to pitch for their brand refresh and the creation of a completely new website. As the result of a credentials and quote pitch we were successful and so began our journey into the world of customer experience.

The project started by selecting a new brand typeface and secondary colour palette to complement the existing green and grey scheme. We then designed image icons to denote the products delivered by ABCG and combined these with design layouts for an in-depth company presentation. The presentation was then expertly created in Powerpoint with style sheets and colour palettes by the talented Amanda Slack www.amandaslack.com. This enables the client to easily add and create new slides whilst retaining the brand style.

Following this we rolled out the full brand guidelines, new stationery designs, social media graphics, a promotional flyer and finally the website. This particular site is built using Wordpress. Working with the client we developed the site plan, created the site design and project managed the build.


10 years – No 8 NEN Logo

Kate Marston - Friday, August 21, 2015

As a result of our work for Wenta's rebrand a few years earlier we were invited by the NFEA to work on their new identity. The new identity had to take into consideration a name change to the National Enterprise Network. 

Working closely with the marketing team we established, through applied colour psychology, their personality colour group and repositioned them in Group 3. This group enabled us to select colours that projected core values of communication, support, warmth and trust.

The hummingbird was chosen to represent the organisation as it is viewed as a symbol of optimism, fortitude and energy. Qualities small businesses and enterprise agencies require in abundance!

More examples of our work for NEN can be see here.

And an applied colour psychology case study can be downloaded from here

10 years – No 7 HJP Accountants Logo

Kate Marston - Tuesday, July 21, 2015

Our accountant HJP are more than just our accountants – they are our client too. HJP have been our accountants since we started KM Design 10 years ago so we were delighted to design a new logo for them back in 2010.

You can read more about the applied colour psychology we applied to their new branding in our case study here.


We'd also like to take this opportunity to congratulate HJP on their 25th Anniversary this year.

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