We've worked with Totality Day Spa in Tring for a number of years but always with their existing branding until we were asked to produce a new logo. This rebrand was to coincide with a 10 year celebration for Totality and a spa interior re-vamp. The client brief was to use a purple and retain a star element that linked back to the previous branding. Using applied colour psychology and our branding questionnaire we established the colour group to select the purple from. The result was a cool purple to enhance the calming and relaxing environment of the day spa.
The new identity has been applied to the spa interior, exterior front signage, gift voucher, treatment menu and e-newsletter. The website revamp will be rolled out in 2016.