At the start of the year we were approach by Arthur LaCour who was setting up a new ice cream company called the 'Chiltern Ice Cream Company'. As the name suggests they are based in the Chilterns, a region KM Design is proud to also be located. After completing our branding questionnaire and in Arthur's own words they wanted a logo that says 'Hey this is something different but in a non-intimidating way'.
Arthur's brief also required that the logo design says they're unique, a bit exclusive and a little edgy. We also needed to incorporate exceptional quality with an air of indulgence and aspiration. Plus the design needed to be clean, unfussy and uncluttered evoking every bit of imagery and adventurousness that Arthur described in the brief.
Four designs were presented and we were really pleased when the above was chosen (it was our favourite!). Ice cream production has just started and pots will soon be available in local restaurants, farm shops and cafés.