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Chiltern Ice Cream Company logo design

Kate Marston - Friday, August 12, 2016


At the start of the year we were approach by Arthur LaCour who was setting up a new ice cream company called the 'Chiltern Ice Cream Company'. As the name suggests they are based in the Chilterns, a region KM Design is proud to also be located. After completing our branding questionnaire and in Arthur's own words they wanted a logo that says 'Hey this is something different but in a non-intimidating way'. 


Arthur's brief also required that the logo design says they're unique, a bit exclusive and a little edgy. We also needed to incorporate exceptional quality with an air of indulgence and aspiration. Plus the design needed to be clean, unfussy and uncluttered evoking every bit of imagery and adventurousness that Arthur described in the brief.


Four designs were presented and we were really pleased when the above was chosen (it was our favourite!). Ice cream production has just started and pots will soon be available in local restaurants, farm shops and cafés.

Branding and website design for Mobility Pitstop

Kate Marston - Friday, August 12, 2016

We've really enjoyed working with Mobility Pitstop on their new website design over the last few months. In order to achieve the desired outcome we initially worked on bringing the logo up to date with a new redrawn character, typography and colour scheme. We even introduced a female character for use on the website and e-newsletter. This was an important introduction as the client reported that some customers felt alienated by the male character which previously had been styled as a mechanic. Mobility Pitstop wanted to move away from this and make the characters more neutral. Below you can see before and after of the logo and character. We continued the illustrations onto website banners, vouchers and other printed materials. More images can be seen here.


After


Before

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