Applied colour psychology is the application of colour to influence emotion, mood or behaviour. This means using carefully chosen brand colour combinations to create a positive image for your organisation and to help you engage at a deeper level with your customers.
At KM Design, applied colour psychology forms the foundation of all our logo design and brand design projects. Our work is based on the principles of colour psychology, as identified by one of the world's leading authorities on applied colour psychology, Angela Wright.
In 1984, having spent several years researching and exploring the dynamics of colour and Freudian psychology, Angela wrote the Colour Affects Theory, in which she proposed links between colour and human behaviour, showing how people commonly respond to colour or patterns of colour instinctively and without conscious thought.
In the 1990s she developed the Colour Affects System, based on the belief that there are four colour groups and four personality types. Each colour group has its own set of characteristics which affect us both physically and psychologically, while each personality type has a natural affinity to one of the four colour groups.
Kate Marston, had the privilege of studying with Angela, achieving the Colour Affects System Diploma in Applied Colour Psychology which she passed with distinction. Kate was so impressed with Angela's work and the undeniable effect of colour on human behaviour that she brought applied colour psychology to KM Design in Hertfordshire.
--CREATING YOUR OWN COLOUR PALETTE--
--INTERIOR SPACE COLOUR CONSULTANCY--
KM Design provided a very professional and brilliantly personalised service. Kate introduced me to tools such as applied colour psychology to identify a tailored colour scheme.
KM Design have been supportive to our requirements as a new company and designed a website that we are really proud of. They ensured our logo and branding is high quality and eye-catching!
KM Design have been very thorough in their approach to our rebranding. We are delighted with the result.
The right colours can make a big difference to your business.
KM Design offer colour consultancy to businesses in the areas of Buckinghamshire and Hertfordshire, including Tring, Watford and Berkhamsted.